Last updated: 8 November 2026
This policy explains how Wild Skin (https://www.wildskin.co.uk) collects and uses personal data, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Data controller: [TO COMPLETE: legal name], [TO COMPLETE: postal address]. Contact: contact@wildskin.co.uk.
What data we collect
- Analytics data (only if you accept analytics cookies): pages visited, device type, approximate location, referring site, collected through Google Analytics 4.
- Click data: when you follow a link to a retailer, the retailer or affiliate network may record that the visit came from Wild Skin.
- Messages: if you email us, we keep your email address and message to reply.
We do not sell products, so we never collect payment details or delivery addresses.
Legal bases
- Consent, for analytics and affiliate tracking cookies.
- Legitimate interests, to run, secure and improve the site and answer messages.
Who receives data
Our hosting provider (o2switch, France), Google (analytics, if you consent) and affiliate networks or retailers when you click an outbound link. Some providers may process data outside the UK under appropriate safeguards such as the UK International Data Transfer Addendum.
How long we keep it
Analytics data: 14 months. Emails: up to 3 years after our last exchange.
Your rights
You can ask to access, correct, delete, restrict or object to the use of your data, ask for portability and withdraw consent at any time by emailing contact@wildskin.co.uk. You can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Cookies
See our Cookie Policy.